Hi. My name is Lee Hutton and i am the Director of LH Consultancy & Communications Limited.

 

Firstly, thanks for visiting our website. I hope it gives you an appreciation of who i am, the ethos and values that underpin my company and also the products and services that we have to offer.

 

My company is based in the North East of England and was formed in 2022. The company has seen exceptional growth since its formation and now has many clients across the UK from numerous industries. These include:

 

Leisure

Supported Housing / Supported Living

Social Care

Sound & Vision Installation

Training & Recruitment

Education

Tradesmen

Authors

 

MY BACKGROUND

 

After graduating from university in 2004 with a BA (Hons) in Leisure Management, it had always been my desire to own my own company. This desire became a reality in 2022.

 

Having spent over 20 years in senior management positions within the leisure industry, i always had a passion to pass on my skills and expertise to others. These expertise have been gained by combining my academia and employment credentials which i feel have created an exceptional platform for my business to be formed, developed and scaled.

 

Over the past 20 years the skills and expertise that i have gained have been invaluable especially in terms of  managing large staffing teams, managing budgets, managing H&S, managing HR policy and protocol and also developing innovative ways to increase income streams and minimise expenditure.

 

My time spent in leisure has enabled me to work in a highly pressured and competitive industry where 'staying ahead of the game' is undeniably important in order for your business model to succeed. This is where i believe my passion for being creative and my innovative approach to business and in particular marketing was developed.

 

MARKETING - A PASSION OF MINE

 

Creating marketing plans, marketing strategies and marketing visuals has been a key driver to my own and my employers' success over the past 20 years. This work has underpinned many success stories where footfall was in excess of 1.5 million paying customers per year.

 

The facility that i worked in was one of the biggest in the UK and my biggest success was developing a water education programme which had in excess of 1200 swimmers on the learn to swim programme every week plus an additional 23 schools swimming on site every week. In terms of income this alone equated to around £3 million per year.

 

Within leisure, 'selling' memberships was and will always continue to be a major income driver within the business plan. It is extremely important that the relationship that you have with your clients is both welcoming and positive and that you create an environment where staff 'engage and listen', 'speak positively about the brand' and above all always 'go the extra mile'. We had great uptake on memberships and also an exceptional retention rate. The organisation had in excess of 2000 paying members which equated to around £2.6 million per year in income.

 

THE CUSTOMER JOURNEY

 

Through my time in leisure, i learnt that marketing funnels are extremely important. Getting people to sign up for a membership can be challenging but retaining clients can be even harder.  It is important to remember that 'the customer journey' is everything and to understand this we must consider:

 

How are leads going to be created?

How can we turn those leads into customers?

What can we do to retain those customers?

How are those customers going to be advocates of the products and services we offer?

 

The key to this is creating a good impression, engaging with our clients, listening to feedback and above all 'going that extra mile'. 

 

THESE ARE VALUES THAT UNDERPIN WHAT LH CONSULTANCY & COMMUNICATIONS ARE ABOUT !!!